A value-added reseller is a person or business that adds value to a product before selling it to increase its utility and draw in customers. This is a typical occurrence where resellers package the old items with numerous new services for resale in the information technology and consumer electronics sector.
A Value-Added Reseller (VAR) aims to increase the utility of a product so that it can be sold again and better meet the customer's needs; they do this by offering essential customization options for the product.
Some VARs are assigned to specific businesses. Some carry multiple brands simultaneously; however, to boost sales through this channel, most businesses provide these enticing resellers with discounts on the goods.